MARKETING DEBATEIs Service Marketing Different From Product Marketing Essay

MARKETING DEBATEIs Service Marketing Different From Product Marketing - Essay Example factor has been at the core essence of any organization mainly due to the fact that it is the ultimate resource which brings about completion of work and duties. People factor in the service encounter gains an even more significant position. Thus a company can move from a position of stability to one of a complete unstable stance as it acquires different means of gathering the market and its driving factors that come along with it. (Lazer, 1971) Thus the differences between the present day service marketing and the traditional product marketing in the ranks of the small and the large businesses asks of the marketers to learn the same so that they could understand for their own betterment what the present day marketing regimes could bring about and thus benefit all and sundry. The intention behind marketing is to make people aware of this form of business which is all about the propagation of knowledge and information related with the product/service in mind and the company which is making it available for one and all. (Bailey, 2000) With that, one understands that the foundation of marketers will be strong so that they could step right into the practical world and do not feel at sea when the business plans and the marketing strategies are discussed with regards to different products and brands. Thus marketing is taught in colleges for imparting the much valuable information and the precise details of the insight that would enable one and all towards the issues which a person could encounter in his practical life. (Aguirre, 2001) From a standpoint of small and large businesses, product and service marketing is in fact a battle ground for learning a lot of things which are related with the psychological basis since understanding the psyche of the consumers beforehand can be the starting point for comprehending as to what they actually want and what they should be offered in terms of the product offerings and services mix. Coming from the quarters of the present day

Using Color To Define A Character Film Studies Essay

Using Color To Define A Character Film Studies Essay Edward Sissorhand, Moulin Rouge, Hero. Compare/contrast color and meaning how color define character. Color has an important role for a movie. The colors have many meaning such as love, happiness, sadness, cheerfulà ¢Ã¢â€š ¬Ã‚ ¦. so that it will make the film more interesting. Understanding color meanings, it helps with mixing and matching colors to know the relationship of adjacent, complementary, and clashing colors (color meaning). In addition the characters also have an important role. Every movie will have a different meaning of the colors form that the audiences will know clearly what the director want to define about the characters for that movie. The combination for all of them will make the scene more harmonious. Edward Scissorhands is a 1990 comedy-drama fantasy film directed by Tim Burton and starring Johnny Depp (Wikipedia, film). The inventor was inspired to make an artificial man due to the anthropomorphic appearance of his other inventions. He raised Edward as his son and tutored him in various subjects, but died while in the act of offering a pair of hands to Edward (Wikipedia, film). He lives alone in the ancient palace for a long time. Later there is a woman who name Peg comes to the ancient palace and she takes him come back with her like a friend. Now the audiences will know Edward is the main character in the movie. As the main character the director pay attention about his color that in the beginning he just has black color. With only one color he looks so lonely and melancholy, but later by the point of director he has black and white with the changing he became friendlier. The scene is in the garden of the ancient palace, after Edward left the town and say goodbye with Kim before he comes back and live in the palace. Edward is going to go down form the stair to the garden. Now he comes back with only black color for the whole body, this point will make the audience pay attentions to him, because he just say goodbye with Kim so they want to know how Edward is felling now. The background is divided with a part was palace and a part was blue sky. The scene is in a beautiful garden with many colors, most of it is green because it has a lot of grass and statue of a kind of animal in front of the scene. Edward only has black color and he is standing in a place with many colors so the first thing makes the audiences pay attention is him and he also is the main character. There is still had another thing made Edward in this scene become important that is the tone. In fact green and blue are stand for happiness but the tone is sad so that it makes the green and blue also sad, it also makes the main character become more important because there is only him in the scene. The tone is showing the main of point of the director for the feeling of Edward in the scene. Moulin Rouge is a 2001 musical film directed by Baz Luhrmann, based largely on the Giuseppe Verdi opera La Traviata (Wikipedia, film).. This movie talks about the music and dance. Christian is a young Bohemian poet living in 1899 Paris, defies his father by joining the colorfully diverse clique inhabiting the dark, fantastical underworld of Paris now legendary Moulin Rouge (movie yahoo). Satine is an actress and a singer; in Moulin Rouge she is a character who is very famous. The main colors of this movie are red and blue; red stand for sadness and blue stand for happiness. Every time the scene has red color it will have something happen to the main character-Satine. As the point of the director red stand for sadness and Satines hair also is red so she becomes the first main character of the movie. This scene is in the stage with many people are dancing and singing. All of them are very happy. Two main characters are very happy and they are singing the love song. The blue now look like cover the whole stage, as the point of director blue to stand for happiness. So the audience will think Christian and Satine will become a love couple after the performance. However the color suddenly changes to red. There are a lot of confetti falls down from the ceiling into Christian and Satine, it is red and then everything also turns into red. Christian and Satine still sing their song and they look very love each other. The audiences will think in this scene red will stand for the win and color of love, but from beginning red stand for sadness. In fact blue is stand for happiness and red stand for the win but in this movie red stand for sadness. After they finish the performance the curtain close up Satine dies. Now the sadness is breaking the plot of the audiences. Everybody after the curt ain are crying however the people out side are laughing and clap hand mean for they have a successful performance. Hero is a 2002 Chinese martial arts film, directed by Zhang Yimou with music by Tan Dun (Wikipedia, film). The movie has a group of assassins those are Flying Snow, Broken Sword and Long Sky. All of them have sworn to kill the King of Qin. Nameless is the character that will kill those people. [When he finishes his mission he] come to the palace bearing the legendary weapons of the slain assassins, the King was impatient to hear his story. Sitting in the palace, only ten paces from the King, Nameless told his extraordinary (Hero [2002] [US Version]). The main colors of this film are red, blue and green each color have a different story. This scene start in a bookshelves room, there are three characters Nameless, Broken Sword and Flying know. The main color in this scene is blue and the clothes of the characters also blue. This is the best point in this movie because in each story the color will be changed. Now they are in the mountain the tone in this scene is sad and it makes blue also sad, in fact blue stand for happiness. By the combination of director blue in this scene become sadness. Suddenly, Broken Sword wants to use the sword stab Flying Snow but Flying Snow has stab him first, but he doesnt die it just make him feel tire. Flying Snow goes alone and Broken Sword follows her but he cant catch her up. It makes this scene become important because they are in the mountain and around it is sand but there is still has a horse-a white horse. That means the horse is prepared before by someone. As the point of director, there is only a horse and Broken Sword is injured so Flying Snow will ride the horse. The colors of those three movies are stand for sadness; each director will have different way to express the content and the emotion for their movie. Although, the colors in the movies stand for sadness, but the audiences will have different feeling when they watch the movie. In fact those colors all are stand for happiness. In Edward Sissorhands and Hero, both of directors use blue to express the sadness in the scene. The tone also is also using to increase the sadness for the main character. However, in Moulin Rough is different, the director uses red to express the sadness is better. Because at the end of the film the plot is broken, and the main character Satine dies so the feeling of the audiences suddenly change to sad. While before a few minutes two main characters Christian and Satine and everyone in the state are very happy dancing and singing. Therefore, breaking the plot to express sadness of the red color is better than those two movies. In conclusion, color is an important role for making a film. The color will stand out the main point of director. The audiences will know the feeling of the characters then they can guest what is the next happen will have for the main character when they see that color in the scene. Every film has a different meaning of the color so we cant know which the best is. In addition the tone also effect to the color so it depend on each person when they watch the movie.

Tirant lo Blanc :: Essays Papers

Tirant lo Blanc Tirant lo Blanc is considered to be the best novel of its kind. A chivalric romance filled with the usual hunts, battles, banquets, romantic conquests, duels, and knights. Tirant lo Blanc started a flood of chivalric tales after its publication. The stories that followed, however, were full of fantasy, filled with enchantments, dragons, sorcerers and the like. Tirant greatly differed from these books that followed it. Its highly praised for its realistic, down to earth story line, and characters similar to real Catalans in the late 15th century. It is a satirical look at chivalric doings of the time. Another novel of this kind would not follow for another hundred years, when Miguel de Cervantes would write Don Quixote. While Don Quixote has been praised for its literary excellence, Cervantes himself claims that "it's the best book of its kind in the world," and goes so far as to mention that fact in his own satirical comedy. Despite its literary value, the book has remained relatively unknown. This has been attributed to many factors, from controversy over the author(s) to passages that were considered to be racy during the time it was published. It is generally held that Joanot Martorell wrote most, if not all, of Tirant lo Blanc. Martorell was the son of the kings chamberlain in Valencia. He started Tirant in 1460, and the controversy ensues over whether he was able to finish the unpublished work upon his death in 1468. Little is known about Marti Joan de Galba, who claims to have written the last fourth of the novel. He also dies before the book the book is finally published in the 1490s, and the matter is still debated today. The main argument against the idea that de Galba wrote the latter portion of the novel is that there is no substantial difference in either vocabulary and style through out the novel. This implies it is the work of solely one author. Another controversy surrounding the authors of the book deals with the fact that Martorell calls his story a translation, first from English, then to Portuguese, and finally into Catalan. Many problems surround this statement. The first being that no earlier manuscripts or even references to these supposed earlier translations can be found.

Communication Plan Essay

Section II: Communication Plan Jim Jimenez, MGT311 Sept 11, 2013 Professor Jimenez Riordan Manufacturing Part II Communication Plan Strategy Riordan Manufacturing is implementing a Customer Management System across all its operating groups. The system is a critical business decision and is spearheaded by Riordan’s Senior Management Group. After a number of internal studies and review of our current information systems Riordan as an organizational group has determined that one central integrated Customer Management System (CMS) will position the organization to meet a number of key goals and marketing strategies that helps Riordan to meet our customers’ demands and growth requirements. Outline key concerns and what areas of the business will be impacted by the implementation of the CMS system. The CMS system will impact all areas of the Riordan’s operations. This is the reason upper management is taking a direct role in the presentation and implementation of this critical system. At the start of the year Riordan will post a number of notices at the December company meeting, in all the production floors banners will be placed with the production floors of all the Riordan’s manufacturing plants with the themed â€Å"Unifying a Global Team† as the CMS system change message. In January management will lead the kickoff of the CMS project with a company-wide presentation of the reasons for the CMS project, the impact on all operations, the impact for everyone and more importantly the benefits of the CMS project. Outline of the January presentation as follows: Areas affected by the CMS change: The CMS project will unify all database or information regarding our customers on one system. CMS will eliminate the problems faced by rapid growth and legacy software. Different regional groups complained that isolated system databases were not being updated and information was not accurate. CMS address all these requirements and  provides centralized database management. All divisions will be using the same software applications and data entered will be accurate across all the divisions’ regards of the geographical location. The need for a centralized and modern CMS system cannot be stressed. Our customer s are global, they are demanding immediate information across the different regions that Riordan operates. In order for Riordan to grow and provide the services our customer are demanding Riordan needs to change and keep up with our customers. Management realizes the CMS system will impact every employee at Riordan and has developed a training and development schedule that will be provided to management, supervisors, leads and to every employee that interfaces with the CMS system. Progress will be highlighted at our quarterly companywide meetings and regularly be highlighted in the Riordan What’s UP newsletter. Work Groups will be formed based on functional areas lead by group supervisors that will address any concerns and encourage everyone to learn and work with the new CMS system. In summary outlined of the new CMS system to be implemented at Riordan. January kickoff – Companywide presentation by management on the reasons for rolling out the CMS system. Review of all areas impacted, benefits and time schedule for implementation. Quarterly meetings – Companywide to present progress and highlight all our successes and any group or individual contributions to the success of the project. Mid-year (July) – Recap of how the CMS project is doing companywide at our family picnic and at all the production areas. Year-end Review and highlight all our Unified Global Team success ! In additions our monthly newsletter will present local success stories and how our employees are adapting to the new system. We will also have our production floor success parties focusing on local group success and provide ongoing status of the CMS implementation. s creating a new team for the newly designed CardiCare Value heart valves division. The task is to identify what strategy will be implemented to get this work team built and ready to take on the tasks for production of CardiCare Values. A number of strategies have been presented in MGT311. Following is a brief description of some of the team strategies that are effective in a manufacturing environment. Secondly a choice of what strategy to implement and the pros and cons (challenges) for selecting this  direction, implementation steps and what measures will be implemented to monitor if the strategy has been successful. According to Robbins & Jones Work Teams are positive synergies through coordinated effort, meaning the performance is greater than the sum of the individual inputs (page 315). Possible team strategies; Self-managed work teams are groups of employees (10 to 15 in number) who perform highly related or interdependent jobs and take on many of the responsibilities of thei r former supervisors. Cross-Functional Teams made up of employees from about the same hierarchical level but different work areas, coming together to accomplish a task, virtual team made up members that are not in the same physical location (definitely not a choice for this organization) and MBO or Management by Objectives which is a system in which managers and their employees jointly decide on goals, areas of responsibilities, and desired results. The new work group will be composted of many current managers, supervisors and employees from different departments. This intact group should help in getting a good running start and move forward quickly. Regardless if we are building a team existing or new members or members from other departments, temporary teams or task directed teams there are important rules that help in creating highly effective teams. Clear Purpose: group members must understand the goals and objectives for this production team. Employees should be provided with clear direction and it is critical that all managers and supervisors receive buy in (e.g. ownership) from the existing employees and make everyone aware that there are open lines of communication. Identify all areas of training and assessment of any skill development for all employees. Great that they know and are familiar with the organization, but they are now doing a new operation and this may require changes, or new ways to getting the job done right. Outline roles and assignments for all employees (managers, supervisors, leads and employees). Stress open communications and outline 30, 60 and 90 day team and group progress reports.

Ownership of Two Contrasting Businesses Essay

Asda is the second largest retailer in the UK, and it has been the largest subsidiary of the Wal-Mart family of companies since 1999. The UK’s supermarket sector has also become more competitive. This contest between retailers in the marketplace helps to keep prices down. It also makes sure that organisations always produce and sell the goods that consumers really want. Asda is engaged in food, clothes, electronic and furniture selling. Consumers like price competition, as it means they can buy goods at low prices and save money. Asda is a large national company that makes a profit and it is private as well. Asda has a limited liability which means that they might lose the money they have invested in a business. This company is an incorporated business and it is also a public limited company. The main aims and objectives of Asda are: †¢To provide goods and services that is cheap and affordable to consumers to the public, to reduce the cost †¢To recycling their waste †¢To supporting voluntary services Oxfam is a small not-for-profit organisation and it is a global company because it operates in countries around the world. It is owned by Oxfam Trading Limited Companies and it is in private sector. The main aims and objective of this company are: †¢To Aid third world countries in any way they can †¢To relieve poverty, distress and suffering †¢To educate people about the nature, causes and effects if poverty †¢To campaign for a fairer world †¢To encourage western nations to supply aid to third world countries.